Press

DALLAS, Texas, (Apr. 9, 2019) -- 1302 Watch Co., a watch boutique specializing in affordable stainless steel watches with interchangeable, genuine leather or mesh bands, today launched two new product lines including the company’s first ever men’s collection. Additionally, the company introduced a collection of high-quality, Italian leather bands compatible with Apple’s smart watches to provide wearable technology lovers with stylish and eco-conscious options to accessorize their watches.

“Our watches are designed for individuals that desire modern sophistication paired with functionality in their accessories,” said Rozmin Ladha, co-founder, 1302 Watch Co. “Our goal with the new collections is centered around creating watches and bands that are stylish, versatile, made with high quality materials while remaining affordable.”

1302 Watch Co. New Product Lines:

Pioneer Collection

Designed with professional men in mind, the all-new, first of its kind, men’s collection offers seven interchangeable band options to go from casual to dressy in a snap. Retailing under $80, the Pioneer Collection watches are 3ATM water resistant with Japanese quartz movement, stainless-steel case and buckle, and Italian leather bands to produce a quality, functional option for young professionals.

“Similar to our first women’s line, the Pioneer Collection is inspired by Dallas’s modernity and vibrance. Our time pieces for men also incorporate southern flair through color and unique design elements,” said Asma Heerji, Co-Founder, 1302 Watch Co. “And, of course, being from the south, it’s important to us that we only use quality Italian leather for our watch bands.”

Refined Collection

With the industry trending towards petite watch faces for women, 1302 Watch Co. launched its third women’s line focused on a smaller 32mm dial. The collection specifically caters to those who prefer dainty wrist accessories for a chic look. The Refined Collection has rose gold, gold, silver and white mother of pearl colored dials along with vibrant colored band options including purple and pastel green for the fashion-forward, working girl.

Smart Watch Bands

With the rising popularity of wearable technology, 1302 Watch Co. custom-designed twelve  Apple watch bands for men and women to offer versatile options that help keep patrons connected yet stylish. All bands are made of genuine Italian leather or vegetable-tanned leather - an eco-friendly option that darkens and caramelizes over time to give each band a personalized, unique look.

“We love what we do and look forward to bringing more functional yet durable and sophisticated styles for our customers at a price they are comfortable with,” continued Heerji.

All of the new collections are available for purchase online on the company’s website and Etsy. Additionally, 1302 Watch Co. will donate 5 percent of profits from all watch sales from January to June to the North Texas Food Bank who provides access to more than 190,000 meals each day for hungry children, seniors and families across North Texas. To preview the new collection, contact Sanah Sadaruddin at sanah@creativegrammar.co.

About 1302 Watch Co.
Founded in Dallas, Texas, 1302 Watch Co. creates beautiful, modern watches based on the simple belief that high-quality products can be found at affordable prices. Sisters-in-law, Asma Heerji and Rozmin Ladha, custom-design all timepieces and accessories to include minimalist neutrals and bold pops of colors in accordance with various styles and industry trends. All stainless-steel watch faces can be paired with interchangeable, genuine leather or stainless steel mesh bands to seamlessly transition the timepiece from casual to dressy. To learn more about 1302 Watch Co., visit https://www.1302watch.com or follow on social media (@1302watchco).